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Beat the Street is coming to Pevensey and Westham this summer—Intelligent Health 14 May 2018

Beat Boxes on lampposts: Walking and cycling game that encourages schools, businesses and community groups

Beat the Street – the walking and cycling game that encourages schools, businesses and community groups to spur each other on and compete to get more active in their commuinity – is back in East Sussex this summer and will be coming to Pevensey and Westham!

Running from 6 June to 25 July, Beat the Street will see towns and villages in East Sussex turned into a massive game where players can earn points and prizes for themselves and their team by exploring their area on foot or by bicycle.

Close to 500 sensors called Beat Boxes will appear on lampposts across towns and villages in East Sussex with several boxes to find and discover in Pevensey and Westham. Players can pick up a Beat the Street card and map and start playing the game by swiping the Beat Boxes while walking and cycling to track their journey, earn points and win prizes.

Teams across the county will be competing against each other to see who can travel the furthest. Players can create their own teams with their friends or colleagues or register to join the existing team of a local school community group or workplace to be in with a chance of winning hundreds of pounds worth of sport and fitness vouchers.

Last year, more than 42,000 people from across East Sussex walked, ran and cycled an incredible 230,000 miles in seven weeks – the distance between the Earth and the Moon. This year the organisers behind Beat the Street are promising that the game will be even bigger and better with the game coming to new areas in Robertsbridge, Ticehurst, Newick, Ringmer and others . There will also be more opportunities to win a range of fantastic prizes!

Beat the Street is funded by NHS Hastings and Rother CCG, NHS Eastbourne, Hailsham and Seaford CCG and East Sussex Public Health. The initiative forms part of a comprehensive programme of activity to improve health through the Personal and Community Resilience workstream of East Sussex Better Together; and as part of Connecting 4 You in the west of the county.

Victoria Spencer-Hughes, Consultant in Public Health, said: “We’re really excited to be bringing the Beat the Street competition back to East Sussex this summer. We were blown away by the popularity of the game last year with more than 40,000 players of all ages making it the biggest Beat the Street game in the world ever! We’ve listened to people’s feedback and have expanded the game so that not only more towns and villages can take part but that teams can win even more prizes than before.”

To find out more about Beat the Street – visit beatthestreet.me/eastsussex. Alternatively, contact team.eastsussex@beatthestreet.me for more information and to enter a team for this year’s competition.

Also, watch our How to Play video: https://www.youtube.com/watch?v=KJbOghMQ5ZM